Process
Copy before design. Design before code.
Most agencies design first and figure out the message later. We do it in the opposite order, because a website is a message before it is anything else. Here is exactly what happens, stage by stage.
- 1
Discovery
We learn your business, your customers, and what makes you the right choice.
- · A working session on your business, customers, and goals
- · Competitor and market review
- · What customers ask before they buy, and what convinces them
- 2
Strategy
We decide what the site needs to say and how it will be found.
- · Sitemap and page purposes
- · Message hierarchy for every page
- · Search landscape review and keyword targets
- 3
Copywriting
We write every page before we design it.
- · Full draft of every page
- · Review round with you for accuracy and voice
- · Copy locked before design starts
- 4
Design
A design built around your message, not a template with your logo on it.
- · Design system: type, color, spacing
- · Page designs for desktop and mobile
- · One consolidated revision round
- 5
Engineering
The design becomes a fast, accessible, search-ready website.
- · Hand-built, no page builders
- · Performance and accessibility budgets enforced
- · Structured data, metadata, sitemaps, analytics
- 6
Launch
The checklist runs, then the site goes live.
- · QA across devices and browsers
- · Performance, accessibility, and SEO verification
- · DNS, monitoring, search console, and handover